Effects of Brand on Consumer Preferences: A study in Turkmenistan
Using a measurement model of brand name and consumer preferences, this study aims to investigate the effects of brand name on consumer preferences in Turkmenistan. This study sought to investigate specifically, the influence of brand name on consumer’s preferences by utilizing structural equation...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Ala-Too International University
2015-11-01
|
| Series: | Eurasian Journal of Business and Economics |
| Subjects: | |
| Online Access: | http://www.ejbe.org/EJBE2015Vol08No16p139ISIK-YASAR.pdf |