The Status of Medical Tourism Marketing in Private and Public Hospitals Affiliated to Tehran University of Medical Sciences

The Status of Medical Tourism Marketing in Private and Public Hospitals Affiliated to Tehran University of Medical Sciences

Background and Aim: Nowadays, medical tourism market is considered as one of the most profitable and competitive industries in the world and is one of the new areas of advanced tourism. The aim of this study was to investigate the marketing status of medical tourism in private and public hospitals a...

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Bibliographic Details
Main Authors: Masood Taheri Mirghaed, Batool Ahmadi, Abbas Rahimi Foroushani, Ghasem Rajabi Vasoukolaii, Mohammad Arab
Format: Article
Language:fas
Published: Tehran University of Medical Sciences 2020-02-01
Series:پیاورد سلامت
Subjects:
marketing mix
medical tourism
hospital
Online Access:http://payavard.tums.ac.ir/article-1-6927-en.html

Internet

http://payavard.tums.ac.ir/article-1-6927-en.html

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