Utilizing the health belief model to predict the purchase intention of over-the-counter diet drugs
Introduction: One out of two packages of medicines sold in Europe is a non-prescription medicinal product. Research on consumer decisions in terms of health has traditionally been explained based on the Health Belief Model. However, no research we are aware of has investigated the purchasing of drug...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Superior Politécnico de Viseu
2018-01-01
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| Series: | Millenium |
| Subjects: | |
| Online Access: | https://revistas.rcaap.pt/millenium/article/view/13540 |