Using Social Marketing to Reduce Salt Intake in Iran

Objectives: WHO has recommended that the average salt intake must be <5 grams per day. However, people consume salt much more in many countries. In this study, we design and implement an intervention based on social marketing model to reduce salt consumption in Yasuj, Iran.Materials and Metho...

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Bibliographic Details
Main Authors: Mehdi Layeghiasl, Janmohamad Malekzadeh, Mohsen Shams, Mostafa Maleki
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-06-01
Series:Frontiers in Public Health
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpubh.2020.00207/full