THE INFLUENCE OF SALESPEOPLE TRAINING ON THE CUSTOMER SATISFACTION OF A NETWORK’S VEHICLE DEALERS BY STRUCTURAL EQUATIONS MODELING
This study aimed to verify the influence of salespeople training of vehicle dealers in Rio de Janeiro state on the customers satisfaction of an automaker. We adopted the secondary data treatment and the Structural Equation Modeling, with partial least squares estimation, in a sample of 130 dealers,...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2017-12-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.periodicos.ufc.br/contextus/article/view/32306 |