The Shopping Motivation Analysis Of Nike Shoes Counterfeit Among STIE PGRI Dewantara Students

The purpose of this study is to find out and expand the shopping motivations that encourage consumers to use Nike shoes counterfeit products. This study uses descriptive research with quantitative survey research arch analysis techniques with a questionnaire as a data collection tool. The measuremen...

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Bibliographic Details
Main Authors: erminati pancaningrum, YA Wardani
Format: Article
Language:Indonesian
Published: STIE PGRI Dewantara Jombang 2019-04-01
Series:Eksis: Jurnal Riset Ekonomi dan Bisnis
Subjects:
Online Access:https://ejournal.stiedewantara.ac.id/index.php/001/article/view/455