The Importance of Understanding Cultural Awareness for Managers in the Hospitality Industry (in Indonesia)

Cultural awareness is a basic knowledge that each individuality must has. In hotel industry, there are positive advantages that could be reached if a manager could appreciate a cultural, value, attitude differences of each person. This paper adjusts how important the understanding of cultural divers...

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Bibliographic Details
Main Authors: Hera Oktadiana, Rendy Herindra Djauhar
Format: Article
Language:English
Published: Bina Nusantara University 2011-05-01
Series:Binus Business Review
Subjects:
Online Access:https://journal.binus.ac.id/index.php/BBR/article/view/1131