Predictors of fast-fashion-oriented impulse buying: The case of Vietnamese millennials

During the last few years, global fast fashion retailers have been penetrating Asian emerging markets and Vietnam is not an exception. This study explores both external and internal factors, contributing to the fashion-oriented impulse buying of Vietnamese millennials and then investigates...

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Bibliographic Details
Main Authors: Nguyen, Son Truong, Ha, Tri Minh
Format: Article
Language:English
Published: Growing Science 2021-01-01
Series:Management Science Letters
Online Access:http://www.growingscience.com/msl/Vol11/msl_2021_47.pdf