DEZ ANOS DE CONSUMER CULTURE THEORY: DELIMITAÇÕES E ABERTURAS
presentation and discussion of the frontiers established by the Consumer Culture Theory by way of reflection on the state of the art and issues that are central to this approach, like the object of their study, assumptions, concepts and methods.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Getulio Vargas
2016-05-01
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| Series: | RAE: Revista de Administração de Empresas |
| Online Access: | http://rae.fgv.br/sites/rae.fgv.br/files/dez_anos_de_consumer_culture_theory_delimitacoes_e_aberturas_0.pdf |