Correlates of Enhancing Retweets Among Users: The Case of Nissan
The purpose of this paper is to determine which elements of Twitter stimulate the dissemination of messages in the microblogging community. We collected a database of 1,112 Spanish-speaking users for this study who had mentioned the keyword "Nissan" in their tweets, and performed a multip...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Asociación de Directivos Superiores de Administración, Negocios o Empresariales de Chile A.G. (ASFAE)
2021-03-01
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| Series: | Multidisciplinary Business Review |
| Subjects: | |
| Online Access: | https://journalmbr.net/index.php/mbr/article/view/648 |