ANALYSIS OF MODERN MARKETING TRENDS IN CONSTRUCTION INDUSTRY
This article describes the features of modern marketing in the construction industry. The main types of marketing strategy are considered. Within the scope of this article features of application of marketing strategies in the construction industry are distinguished. Authors reveals objectives and c...
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| Format: | Article |
| Language: | Russian |
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Publishing House of the State University of Management
2019-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/711 |