Examining Consumer Cosmopolitanism and Foreign Travelling in the Context of Consumer Behavior
Consumer cosmopolitanism drew attention in recent years in the context of shaping consumer behavior. Cosmopolitan consumers tend to travel to foreign countries, frequently. The current study aims to examine consumer cosmopolitanism as an important predictor of consumer behavior such as foreign tr...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Isarder
2017-03-01
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| Series: | İşletme Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://isarder.org/2017/vol.9_issue.1_article014_full_text.pdf |