Underlying correlates of consumers’ attitudes towards Chinese apparel and relationship with purchase intention in South Africa
The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships. Structural equation modelling results indica...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2018-05-01
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| Series: | The Journal for Transdisciplinary Research in Southern Africa |
| Subjects: | |
| Online Access: | https://td-sa.net/index.php/td/article/view/518 |