Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products
This article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings...
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1999-09-01
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Series: | South African Journal of Economic and Management Sciences |
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doaj-70317cc113c94e09a783afb1cca85d192020-11-25T01:52:33ZengAOSISSouth African Journal of Economic and Management Sciences1015-88122222-34361999-09-012335837310.4102/sajems.v2i3.2585710Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement productsN. S. Terblanche0C. Boshoff1E. V.D.M. Smit2Department of Business Management, University of StellenboschDepartment of Business Management, University of Port ElizabethGraduate School of Business, University of StellenboschThis article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings are that two of the major risk relievers significantly reduce, whilst another one increases, the general risk perceptions of mail-order customers when buying low-involvement goods. These findings are important to mail-order catalogue managers because they confirm that a variety of risk relievers need to be offered to ensure that perceived risks are properly addressed.https://sajems.org/index.php/sajems/article/view/2585 |
collection |
DOAJ |
language |
English |
format |
Article |
sources |
DOAJ |
author |
N. S. Terblanche C. Boshoff E. V.D.M. Smit |
spellingShingle |
N. S. Terblanche C. Boshoff E. V.D.M. Smit Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products South African Journal of Economic and Management Sciences |
author_facet |
N. S. Terblanche C. Boshoff E. V.D.M. Smit |
author_sort |
N. S. Terblanche |
title |
Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products |
title_short |
Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products |
title_full |
Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products |
title_fullStr |
Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products |
title_full_unstemmed |
Risk relievers in mail-order catalogue retailing: The case of the high-frequency purchaser of low-involvement products |
title_sort |
risk relievers in mail-order catalogue retailing: the case of the high-frequency purchaser of low-involvement products |
publisher |
AOSIS |
series |
South African Journal of Economic and Management Sciences |
issn |
1015-8812 2222-3436 |
publishDate |
1999-09-01 |
description |
This article reports on the identification of how various risk relievers, available to consumers and mail-order catalogue organisations, influence general risk perception. Consumers who have purchased low-involvement products on a number of occasions by mail-order constitute the sample. The findings are that two of the major risk relievers significantly reduce, whilst another one increases, the general risk perceptions of mail-order customers when buying low-involvement goods. These findings are important to mail-order catalogue managers because they confirm that a variety of risk relievers need to be offered to ensure that perceived risks are properly addressed. |
url |
https://sajems.org/index.php/sajems/article/view/2585 |
work_keys_str_mv |
AT nsterblanche riskrelieversinmailordercatalogueretailingthecaseofthehighfrequencypurchaseroflowinvolvementproducts AT cboshoff riskrelieversinmailordercatalogueretailingthecaseofthehighfrequencypurchaseroflowinvolvementproducts AT evdmsmit riskrelieversinmailordercatalogueretailingthecaseofthehighfrequencypurchaseroflowinvolvementproducts |
_version_ |
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