A NEW APPROACH FOR MEASURING CORPORATE REPUTATION

A NEW APPROACH FOR MEASURING CORPORATE REPUTATION

This study describes the concept of corporate reputation and reviews some of the major points that exist when it comes to measuring it. It thus suggests a new index for measurement and its advantages and disadvantages are pointed out. The consistency of the seven key variables for the collecting ind...

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Bibliographic Details
Main Authors: Percy Marquina Feldman, Rolando Arellano Bahamonde, Isabelle Velasquez Bellido
Format: Article
Language:English
Published: Fundação Getulio Vargas 2014-01-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Corporate Reputation
stakeholder´s perceptions
Corporate Social Responsibility
reputation management
corporate social initiatives
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/a_new_approach_for_measuring_corporate__reputation.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/a_new_approach_for_measuring_corporate__reputation.pdf

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