The information determinants in marketing of a research and scientific institution
The article deals with information – based marketing of scientific research institutes, which has been named SAVE (Solution – Access – Value – Education). A proper use of marketing instruments requires information assets which are defined in terms of the essence, the scope and the form of the define...
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| Format: | Article |
| Language: | English |
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The Institute of Aviation
2014-03-01
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| Series: | Marketing of Scientific and Research Organisations |
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| Online Access: | http://minib.pl/en/the-information-determinants-in-marketing-of-research-and-scientific-institution/ |