The effect of perceived value-in-use in advocacy behavior of private higher education institutions in Malaysia: A conceptual paper
In recent years, there has great deal of attention towards customer value since the concept of value creation prompted in the Service-Dominant (S-D) Logic in marketing theory (Vargo & Lusch, 2004). With that, one of the aspects that is crucial is building and maintaining relationships that prepa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2018-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://doi.org/10.1051/shsconf/20185602001 |