The effect of perceived value-in-use in advocacy behavior of private higher education institutions in Malaysia: A conceptual paper

In recent years, there has great deal of attention towards customer value since the concept of value creation prompted in the Service-Dominant (S-D) Logic in marketing theory (Vargo & Lusch, 2004). With that, one of the aspects that is crucial is building and maintaining relationships that prepa...

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Bibliographic Details
Main Authors: Karunanayaka DP Christabel, Arokiasamy Lawrence, Masri Ridzuan
Format: Article
Published: EDP Sciences 2018-01-01
Series:SHS Web of Conferences
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