INNOVATION PROCESSES IN NEW PRODUCT DEVELOPMENT: MODELS FOR CREATIVE INDUSTRY IN INDONESIA
The growth of service companies in the scope of the creative industries has grown a lot in this decade. However, not much research has explored the innovation pro- cess that is key to business sustainability. This study builds the model of the innovation process performed by selected service compani...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2020-08-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/1949 |