SUSTAINING OR SURVIVING? AN EXPLORATORY CASE STUDY ON COVID-19’S IMPACT TOWARDS HOTEL BUSINESSES

SUSTAINING OR SURVIVING? AN EXPLORATORY CASE STUDY ON COVID-19’S IMPACT TOWARDS HOTEL BUSINESSES

Purpose – The aim of this research is to develop a sustainable model for local hospitality businesses in Chiang Mai to mitigate risk during the Covid 19 crisis and become resilient when the situation improves. This research study seeks to explore whether local hospitality businesses in Chiang Mai...

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Bibliographic Details
Main Authors: Winayaporn Bhrammanachote, Yothin Sawangdee
Format: Article
Language:English
Published: Faculty of tourism and hospitality management 2021-07-01
Series:Tourism and Hospitality Management
Subjects:
covid-19
hospitality
safety and health
surviving
sustaining
training
Online Access:https://thm.fthm.hr/images/issues/vol27no2/3_Bhrammanachote_Sawangdee

Internet

https://thm.fthm.hr/images/issues/vol27no2/3_Bhrammanachote_Sawangdee

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