Proposing an integrated approach of Kano Model and Taguchi Design of Experiments based on Kansei Engineering to product design based on customer needs in the automotive industry
Abstract: The aim of this research is to propose a new approach of Kansei Engineering, Kano model and Taguchi Design of Experiments to identify, categorize and prioritize customersʹ emotional needs (Kansei) in the automotive industry in order to more customer satisfaction. To achieve the above aim,...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-06-01
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| Series: | مدیریت صنعتی |
| Subjects: | |
| Online Access: | https://imj.ut.ac.ir/article_50697_09f40dab98c6abd0952176d157c54e56.pdf |