Effects of Eye Images and Norm Cues on Charitable Donation
Laboratory and field experiments have shown that people are more likely to be prosocial in the presence of watching eyes images. This “watching eyes effect” may be explained by the reputation-based partner choice model or a norm-compliance model suggesting that eye images elicit conformity to locall...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2016-09-01
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| Series: | Evolutionary Psychology |
| Online Access: | https://doi.org/10.1177/1474704916668874 |