Understanding Australian Wine Consumers’ Preferences for Different Sparkling Wine Styles

Understanding Australian Wine Consumers’ Preferences for Different Sparkling Wine Styles

This study investigated the perceptions and preferences of Australian wine consumers towards different styles of sparkling wine, including French Champagne and Australian sparkling white, red and rosé wine, Moscato and Prosecco. An online survey of 1027 regular sparkling wine consumers capt...

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Bibliographic Details
Main Authors: Naomi Verdonk, Renata Ristic, Julie Culbert, Karma Pearce, Kerry Wilkinson
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Beverages
Subjects:
sparkling wine
champagne
prosecco
moscato
consumer behavior
wine marketing
market segmentation
fine wine instrument
Online Access:https://www.mdpi.com/2306-5710/6/1/14

Internet

https://www.mdpi.com/2306-5710/6/1/14

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