Tourist routes linked to fiction series. Analysis routes Doctor Mateo and Gran Reserva
In today’s tourism market, consumers seek differentiated tourism products, hence the offer must adapt by offering alternatives to mass tourism. Examples are tourist routes, which create a route based on a subject or resource. Hence many of them currently exist: economic, dining, wine tourism..., or...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2017-01-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2017&vol=17&num=1&o=2 |