Confucius Institute at Universitas Al Azhar, Jakarta The unseen power of China
China’s soft power is a difficult concept to measure if the Confucius Institute is the only source relied on. Joseph Nye’s concept of soft power puts a strong emphasis on “the power of attraction” as a tool to persuade or “to shape the preferences of others” in the worlds of business and politics. T...
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| Format: | Article |
| Language: | English |
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University of Indonesia
2017-04-01
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| Series: | Wacana: Journal of the Humanities of Indonesia |
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| Online Access: | http://wacana.ui.ac.id/index.php/wjhi/article/view/576 |