Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector

Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector

This study explores consumers’ preferences for corporate social responsibility (CSR) initiatives implemented in the wine sector. Moreover, it investigates consumers’ perception and price premium for four wine certifications related to corporate social responsibility (i.e., SQNPI Sustainable Quality;...

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Bibliographic Details
Main Authors: Marcello Stanco, Marco Lerro
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Sustainability
Subjects:
best–worst analysis
wine certification
corporate social responsibility
Italian consumers
willingness to pay
price premium
Online Access:https://www.mdpi.com/2071-1050/12/13/5230

Internet

https://www.mdpi.com/2071-1050/12/13/5230

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