Menyingkap Makna dan Tanda dalam Iklan Rokok A-Mild Versi “Hasrat”: Kajian Semiotika
This semiotic study seeks to investigate how meanings and ideology in the A-Mild advertisement are represented through denotation, connotation and myth. By using Barthes’ (1991) Orders of Signification and Dyer’s (1982) theory of visual elements, this study uses a descriptive qualitative method as t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Badan Pengembangan dan Pembinaan Bahasa
2017-12-01
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| Series: | Ranah: Jurnal Kajian Bahasa |
| Subjects: | |
| Online Access: | https://ojs.badanbahasa.kemdikbud.go.id/jurnal/index.php/jurnal_ranah/article/view/266 |