ANALISIS SIKAP KONSUMEN TERHADAP ATRIBUT SABUN MANDI BIASA DI KOTA YOGYAKARTA (Studi Pada Merek LUX dan GIV)
<p><strong>ABSTRACT</strong></p> <p> </p> <p>The study has as its rationale the fact that there are numerous brands of bath soap in the market. The changes of consumer behavior, which influenced by the economy crisis occurred in Indonesia, has suppressed the...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Brawijaya
2012-05-01
|
| Series: | Wacana: Jurnal Sosial dan Humaniora |
| Online Access: | http://wacana.ub.ac.id/index.php/wacana/article/view/228 |