SUSTAINABLE PACKAGING AS A DETERMINANT OF THE PROCESS OF MAKING PURCHASE DECISIONS FROM THE PERSPECTIVE OF POLISH AND FRENCH YOUNG CONSUMERS
The promotion of the idea of sustainable development largely depends on the way it is perceived and understood by consumers. Therefore, the article presents the fi ndings of a survey on consumers’ knowledge about sustainable packaging, in particular: the understanding of the idea of sustai...
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| Format: | Article |
| Language: | English |
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University of Life Sciences in Poznań
2015-09-01
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| Series: | Journal of Agribusiness and Rural Development |
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| Online Access: | http://www.jard.edu.pl/tom37/zeszyt3/art_46.pdf |