The Impact of the Print Media on Building a Destination Brand Equity in Zimbabwe
This study was based on understanding the supremacy of print media in relation to other new types of media in improving performance of the Zimbabwe tourism destination brand. This helped in establishing a print and other media framework for destination branding. The main types of print media that we...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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AfricaJournals
2019-05-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_vol_8_3__2019.pdf |