When “Tried and True” Advocacy Strategies Backfire

A core principle of policy advocacy is that to engage decision makers in the urgency, complexity, and controversy of problems, advocates must effectively tell the story of those issues. Policy stories, or narratives, paint mental pictures of what a problem is, who is affected, and how it came to be...

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Bibliographic Details
Main Authors: Liana B. Winett, Jeff Niederdeppe, Yiwei Xu, Sarah E. Gollust, Erika Franklin Fowler
Format: Article
Language:English
Published: University of Florida, College of Journalism and Communications 2021-07-01
Series:Journal of Public Interest Communications
Online Access:https://journals.flvc.org/jpic/article/view/127877