GREEN BRAND: AN INTEGRATED CONCEPTUAL FRAMEWORK
The increase in the number of consumers who choose to focus on sustainable consumption has led companies to develop a series of solutions to match their needs and desires. Developing a brand that integrates the green philosophy of the organization can result in a heightened attachment to the brand f...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2020-11-01
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| Series: | Management & Marketing |
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| Online Access: | https://www.mnmk.ro/documents/2020_2/2-4-2-20.pdf |