The Influence of Management Capability, Marketing Capability and Competitive Advantage on Malaysian Construction Project Performance

Many construction projects in Malaysia experience a reducing performance. There are many factors affecting the performance of construction projects such as poor site management, inadequate planning, ineffective marketing efforts, etc. which usually lead to project delay and cost overrun. Thus, the p...

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Bibliographic Details
Main Authors: Baderisham Jolly, Filzah Md Isa, Siti Norezam Othman, Muhd Afiq Syazwan Ahmdon
Format: Article
Language:English
Published: EconJournals 2016-10-01
Series:International Review of Management and Marketing
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/irmm/issue/32103/355760?publisher=http-www-cag-edu-tr-ilhan-ozturk