THE EFFECTS OF MARKETING MIX ON CONSUMER SATISFACTION: A LITERATURE REVIEW FROM ISLAMIC PERSPECTIVES
Customer satisfaction is one of the essential factors for the success of a company. To achieve the high customer satisfaction, companies must know when and how their customers are satisfied about the products and services. Nowadays, different companies follow different types of marketing strategies...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
İLKE İlim Kültür Eğitim Vakfı
2015-02-01
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| Series: | Turkish Journal of Islamic Economics |
| Subjects: | |
| Online Access: | http://dergipark.ulakbim.gov.tr/beuntujise/article/view/5000094007 |