Shocking contents in social and commercial advertising / Šokiruojantys turiniai socialinėje ir komercinėje reklamoje
The current paper presents an analysis of the concept of advertising and its functions in the present-day world. Three prime advertising functions have been singled out: the informative or communicative, economic and social. In addition, the impact of advertising on the consumer is discussed based...
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| Format: | Article |
| Language: | English |
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Vilnius Gediminas Technical University
2014-12-01
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| Series: | Creativity Studies |
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| Online Access: | https://journals.vgtu.lt/index.php/CS/article/view/3243 |