Segmentation of Portuguese customers’ expectations from fitness programs

Segmentation of Portuguese customers’ expectations from fitness programs

Expectations towards fitness exercises are the major factor in customer satisfaction in the service sector in question. The purpose of this study is to present a segmentation framework for fitness customers, based on their individual expectations. The survey was designed and validated to evaluate in...

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Bibliographic Details
Main Authors: Ricardo Gouveia Rodrigues, Paulo Pinheiro, Ana Gouveia, Rui Miguel Marques Brás, Kelly de Lemos Serrano O’Hara, Paulo Alexandre de Oliveira Duarte, Maria Dulce Leal Esteves
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2017-10-01
Series:Journal of International Studies
Subjects:
fitness industry
marketing segmentation
customer’s expectations
customer loyalty
designing fitness programs
customer differences
Online Access:http://jois.eu/?368,en_segmentation-of-portuguese-customers%E2%80%99-expectations-from-fitness-programs

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http://jois.eu/?368,en_segmentation-of-portuguese-customers%E2%80%99-expectations-from-fitness-programs

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