PROMOTING SOCIAL INNOVATION USING MARKETING AND COMMUNICATION TOOLS
The complexity of social problems involves sustained interventions not only from state actors but also from non-profit organizations. These initiators are called upon to address various issues, of a large group of beneficiaries, in the most creative way and with the few available resources. In this...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatea din Craiova
2019-12-01
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| Series: | Annals of the University of Craiova: Economic Sciences Series |
| Subjects: | |
| Online Access: | http://feaa.ucv.ro/annals/v2_2019/005.pdf |