Service quality and customer satisfaction in Chinese fast food sector: A proposal for CFFRSERV
This study investigates customer’s perception of Chinese fast food restaurant service quality and its relationship with customer satisfaction. Employing modified DINESERV scale, the study uses both quantitative and qualitative research approaches. Qualitative data collection consisted of face-to-fa...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Akdeniz University Tourism Faculty
2014-06-01
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| Series: | Advances in Hospitality and Tourism Research |
| Subjects: | |
| Online Access: | http://www.ahtrjournal.org/admin/dosyalar/6/30_53.pdf |