Visual Design, Order Effects, and Respondent Characteristics in a Self-Administered Survey
Recent survey design research has shown that small changes in the structure and visual layout of questions can affect respondents' answers. While the findings have provided strong evidence of such effects, they are limited by the homogeneity of their samples, in that many of these studies have...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Survey Research Association
2007-12-01
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| Series: | Survey Research Methods |
| Subjects: | |
| Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/600 |