Effect of Performance Expectancy and Effort Expectancy on the Mobile Commerce Adoption Intention through Personal Innovativeness among Pakistani Consumers

Global environment is now changing drastically, and a revolutionary change has been observed in consumer buying behavior, radically shifting from physically environment to mobile commerce. Regardless of the previous researches that has executed by researches over the last two decades on the adopt...

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Bibliographic Details
Main Authors: Shrafat Ali Sair, Rizwan Qaiser Danish
Format: Article
Language:English
Published: Johar Education Society 2018-08-01
Series:Pakistan Journal of Commerce and Social Sciences
Subjects:
Online Access:http://www.jespk.net/publications/435.pdf