Effect of Performance Expectancy and Effort Expectancy on the Mobile Commerce Adoption Intention through Personal Innovativeness among Pakistani Consumers
Global environment is now changing drastically, and a revolutionary change has been observed in consumer buying behavior, radically shifting from physically environment to mobile commerce. Regardless of the previous researches that has executed by researches over the last two decades on the adopt...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2018-08-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://www.jespk.net/publications/435.pdf |