An Empirical Investigation into Millennials and their Buying Behaviour within Pop-Up Retail Stores
Multi-channel retailing has become increasingly popular as retailers aim to provide consumers with additional contact points. This is commonly done by means of pop-up retailing, an innovative retail concept that places significant emphasis on creating a unique in-st...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Danubius University
2020-12-01
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| Series: | Acta Universitatis Danubius: Oeconomica |
| Subjects: | |
| Online Access: | https://dj.univ-danubius.ro/index.php/AUDOE/article/view/227/947 |