Antecedents of Customer Loyalty in Banking Sector: A Mediational Study
Executive Summary The competition among the organizations is increasing continuously and there has been a rapid shift in the business process deliverance. Financial service firms are striving to improve their business processes by liaising with customers to survive and compete successfully. The lite...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2018-06-01
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| Series: | Vikalpa |
| Online Access: | https://doi.org/10.1177/0256090918774697 |