Repetition in German advertisement is a speech act, contributing to the realization of the advertiser's strategy
We suppose that syntactic units in similar positions affecting the subconscious of the prospective customer can transform into emotional images according to the indirect strategy of the advertiser's manipulating influence.
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2011-03-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/9622 |