ANALISIS BISNIS RITEL DENGAN PENDEKATAN BLUE OCEAN STRATEGY DALAM MENCIPTAKAN INOVASI NILAI DI 212 MART PEKANBARU

ANALISIS BISNIS RITEL DENGAN PENDEKATAN BLUE OCEAN STRATEGY DALAM MENCIPTAKAN INOVASI NILAI DI 212 MART PEKANBARU

Minimarket 212 Mart is a sharia-based retail that provides goods for people who are only registered as Halal by MUI. The meeting of the number of minimarkets created a competition for the same market in Tampan District. 212 Mart is in the same battle area as other retailers such as Indomaret. So tha...

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Bibliographic Details
Main Authors: Ismu Kusumanto, Harpito, Della Arinda Fitri, Merry Siska, Ekie Gilang Permata
Format: Article
Language:English
Published: Industrial Engineering Department Faculty of Industrial Technology Universitas Ahmad Dahlan 2019-10-01
Series:Spektrum Industri: Jurnal Ilmiah Pengetahuan dan Penerapan Teknik Industri
Subjects:
marketing srategic
swot
blue ocean strategy
Online Access:http://journal.uad.ac.id/index.php/Spektrum/article/view/13234

Internet

http://journal.uad.ac.id/index.php/Spektrum/article/view/13234

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