Factors influencing consumer behaviours via web personalization and information content on social media
The goal of this study was to investigate the strategic effect of personalized marketing on online businesses in Thailand based on individuals' behavioural intentions towards the Information Technology Use Theory, Information Search Theory and Technology Acceptance Model (TAM). The theoretical...
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| Format: | Article |
| Language: | English |
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AfricaJournals
2020-01-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
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| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_45_vol_9_1__2020_thailand.pdf |