The Studying of Brand Management Dimensions on Sport Brand Management (Case Study of Zagros Kermanshah Province)

Purpose: The purpose of this study was to investigate the dimensions of brand impact on sports, economic and professional experts, managers and experts in Kermanshah province. Method: This is a descriptive-survey research. The statistical population consisted of 120 experts, managers and experts in...

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Bibliographic Details
Main Authors: Mohammad Saeid Kiani, Shahab Baharmi
Format: Article
Language:English
Published: Allameh Tabataba'i University Press 2019-12-01
Series:New Approaches in Sport Sciences
Subjects:
Online Access:http://nass.atu.ac.ir/article_10594_2e9e1c3310b52f00aa444938c648418e.pdf