Customer perceived value, satisfaction, loyalty: a study In fast moving consumer good (fmcg)
The study was conducted to investigate the different effects of customer perceived value and satisfaction to customer loyalty based on different kinds of products and demographics. With 373 of the sample in HCM city, this research indicates that customer perceived value, customer satisfaction have p...
| Main Authors: | , |
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| Format: | Article |
| Language: | Vietnamese |
| Published: |
TẠP CHÍ KHOA HỌC ĐẠI HỌC MỞ THÀNH PHỐ HỒ CHÍ MINH
2021-03-01
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| Series: | Tạp chí Khoa học Đại học Mở Thành phố Hồ Chí Minh - Kinh tế và Quản trị kinh doanh |
| Subjects: | |
| Online Access: | https://journalofscience.ou.edu.vn/index.php/econ-vi/article/view/1070 |