Design and Evaluation of Smart Mobile Services for Cross-Channel Shopping
This study explores the potential of smart mobile services to enhance online and offline shopping. Three prototypes were designed and implemented on smart phones and smart watches. Thirty young adults participated in the experiment to evaluate these prototypes. The results indicate that satisfaction...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2016-01-01
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| Series: | Mobile Information Systems |
| Online Access: | http://dx.doi.org/10.1155/2016/3602980 |