Management value of the brand with special emphasis on the emotional aspect of branding
Turbulent of markets, which in future will be more dynamic, based on close collaboration companies (brands) with towards his customers. Having a prestigious brand and loyal customers is the goal of which tend to all market participants. However, many companies are not able to predict and plan the ma...
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| Format: | Article |
| Language: | English |
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Viša ekonomska škola Peć, Leposavić
2015-01-01
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| Series: | Ekonomski Signali |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/1452-4457/2015/1452-44571502071M.pdf |