LOGíSTICA REVERSA: COMO AS EMPRESAS COMUNICAM O DESCARTE DE BATERIAS E CELULARES?

LOGíSTICA REVERSA: COMO AS EMPRESAS COMUNICAM O DESCARTE DE BATERIAS E CELULARES?

The Law 12305 requires cell phones manufacturers to organize Reverse Logistics programs and comunicatte customers on how to handle pos-consumption appliances. The objective of this research was to analyse, based on the principles of Integrated Marketing Communication, Reverse Logistics Programs comm...

Full description

Bibliographic Details
Main Authors: Jacques Demajorovic, Melby Karina Huertas Zuñiga, Juliana Alves Boueres, Adilson Gonçalves da Silva, Aloisio Sousa Sotano
Format: Article
Language:English
Published: Fundação Getulio Vargas 2012-03-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Communication
reverse logistic
sustainability
social environmental risk
cell phones
Online Access:http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_s0034-75902012000200003.pdf

Internet

http://rae.fgv.br/sites/rae.fgv.br/files/artigos/10.1590_s0034-75902012000200003.pdf

Similar Items